Dear friends,
I have edited a book called The Evolution of Media Communication (Duvrovnic, Intechopen (2017). It is composed by international academic authors. You can download it for free (open access) in this link:
https://www.intechopen.com/books/the-evolution-of-media-communication
Abstract
Media communication is a young discipline, if we compare it with others.
It has been studied scientifically from the last century in social
sciences. This topic, as it is a human process, is complex, and it is
changing because of new technologies. It transforms our society too. It
is recognised that we are in a communication society. The management of
knowledge is settled in business area too. Communication skills are
recognised as competences in education for preparing future citizens.
Media communication feeds from different disciplines and it keeps their
attention. This book is an attempt to provide theoretical and empirical
framework to better understand media communication from different point
of views and channels in various contexts. The international authors are
specialised on the issues. They cover a wide range of updated issues.
They span from deepening about behaviour of media or trends to national
cases related to social net and to new phenomena - as it is mindfulness
applied to creativity. So in this book, two sections are presented. The
first section focuses on the behaviour of media, when it is applied in
education field and reception research. The second section provides
three case studies about the Internet: platforms and social nets
developed and applied to different publics.
You will find the following authors:
Chapter 1.
Chapter 2 .
Chapter 3.
Chapter 4. (Malasya)
Chapter 5. (Spain)
Chapter 6.
